1. Print The Beast
If you would like to take part into the Unleash The Beast campaign, here are instructions. First, download and print out the beast. It's easy, any digital print house would assist you — just tell them that you need an A0/ A1 / A2 poster (depending on a chosen surface's size); the paper should be 100-120g, Blue Back or similar, suitable for outdoor use. Then cut the beast out, using the simple scissors and leaving a 4-5mm outline.
2. Find The Wall
Find a picturesque wall. Preferably, if it'd give an indication of the city or country you reside in — to be a part of a recognizable landscape, have signs in the local language, be vivid and telegenic. It could be a wall in an area popular among graffiti artists — every city has one, just make sure the police doesn't mind it. ; ) Stick the beast on the wall using liquid glue — wallpaper or PVA; a roller or a brush.
3. Make a Video
Shoot a video on your smartphone. Keep in mind, that we need a horizontal format for for the campaign showreel. A vertical one can be used in social media, so if you have time and inspiration, you can do a couple of takes. You can also ask someone to shoot you in the same frame with the beast — we'd be happy to introduce our ambassadors to the public. Email your videos to us with the subject "UNLEASHED in (Your City)".
4. Press Kit For Media
If you are a media representative and would like to unleash Prymachenko's beasts by spreading the word about them and the project, you can find a media-kit including the press release, pictures, photos and video, here.